A good company must have the vision and mission, both companies large and small companies. Vision is the goal that differentiates the company to other similar companies and identify the scope of its operations. Company's vision is a broad general statement and long-term nature of dreams and objectives. Vision also contains the philosophy of the company's strategy decision makers, the company emitted image, konssepdiri reflect company and identify areas of products (goods, services, and ideas) as well as major enterprise customers who filled kebutuhanutama company. In short, the vision includes the products, markets, the company applied technology, and this is done in such a ssehinga reflects the values and priorities of corporate strategy decision makers, while the mission is the operation of the vision.
For example, Intel's corporate vision has an ongoing push the boundaries of innovation for human beings to make life more passionate, more fulfilled and easier to manage. At its inception the company Microsoft, has a vision: "A computer on every desk in every home, running the device Mcrosoft". And Motorola's mission statement is "Our fundamental goal is total customer satisfaction. "
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