Analysis External Environment Company

A good action of each company to analyze the company's environment, both external and internal environment analysis. In my writing this time will include the analysis of the external environment. Analysis of external environment in a company will generate opportunities and threats Vendor. External environment consists of three sets of factors, namely: the environment much, industrial environment, and the operational environment. 

Remote environment comprises factors that originate from outside, usually not associated with a particular company's operating situation of economic factors, socio-cultural, technological, demographic, political-legal, and ecology.

Industry environment consisting of competition among members of industry, barriers to entry, substitute products, bargaining power buyers, and bargaining power feeder.

The operational environment includes the factors that affect the company's competitive situation, namely: competitive position, profile customers, suppliers, creditors, and the labor market.

These three factors resulted in opportunities and threats in the market products profitably, for example: Coca-Cola in 1993 to analyze environmental taahun much get the results as follows:

1. Disosabel increasing revenue, sales of Coca-Cola will increase.
2. Inflation affects the success of Coca-Cola.
3. Consumption of soft drinks is inversely proportional to the age where the older person's drink less soft
    drink and vice versa, a young group who drank the most soft drinks.
4. Technology makes the world more narrow so there is a new youth market that are more accessible.

From Coca-Cola industry environment yielding:
1. Strong competition from Pepsi.
2. Coca-Cola's main ingredient is corn syrup that has a high frukosa levels, a type of sugar, which for the
    United States could be supplied by most domestic sources, and to others could be replaced with sucrose.
3. Buyers of soft drinks is an individual and the contractor who obtained the franchise rights.

Actually a lot of drinks substitution of popular soft drinks, among other citrus drinks, fruit juice, and so forth.

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Vision and Business Mission

A good company must have the vision and mission, both companies large and small companies. Vision is the goal that differentiates the company to other similar companies and identify the scope of its operations. Company's vision is a broad general statement and long-term nature of dreams and objectives. Vision also contains the philosophy of the company's strategy decision makers, the company emitted image, konssepdiri reflect company and identify areas of products (goods, services, and ideas) as well as major enterprise customers who filled kebutuhanutama company. In short, the vision includes the products, markets, the company applied technology, and this is done in such a ssehinga reflects the values ​​and priorities of corporate strategy decision makers, while the mission is the operation of the vision.

For example, Intel's corporate vision has an ongoing push the boundaries of innovation for human beings to make life more passionate, more fulfilled and easier to manage. At its inception the company Microsoft, has a vision: "A computer on every desk in every home, running the device Mcrosoft". And Motorola's mission statement is "Our fundamental goal is total customer satisfaction. "

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Large Companies In The World

In this world many big companies are admired for the quality management, quality products, and services, inovai long-term investment value, finance, human resources management, responsibility to society and the environment, the wisdom of using corporate assets and the environment, and capable of entering the global market. For example: Generic Electric Company, founded by Thomas Edison, in 1892. The products of this company includes household appliances, lighting, industrial automation, medical equipment, separation technology and bioscience, electricity distribution and control equipment, locomotives, power plants, fuels and nuclear power, commercial and military jet engines, chemical equipment and empowerment water, equipment and security systems and engineered materials. Businesses that do include the infrastructure, industry, health, NBC Universal, Commercial Finance and Consumer Finance. Companies operating in North America, Europe, Asia, and South America has a revenue 163.4 billion U.S. dollars in 2006.

The second highest world admired companies in 2007 was the company of Toyota Motor Corporation, founded in 1933 by Kiichihiro Toyoda in Japan. The company has three business segments namely otommotif, JSA financial and other business. The main market for automotive Toyota is Japan, North America, Europe, and Asia. Toyota derive income from sales amounted to 202.9 billion U.S. dollars.

The third ranking ever admired companies in the world is the company Procter & Gamble, the company has a body of law in Ohio since 1905 and founded by William Procter and James Gamble in 1873. This company focuses on branded products to improve the lives of consumers around the world and currently operates more than 80 countries through the Market Development Organization (MDO). MDO in organizing include North America, Western Europe, North-East Asia, Latin America, Europe and Middle East / Africa, China and ASEAN / Australia / India. The company is divided into three GlobalBusiness Units, namely: P & G Beaty, P & G Fmily Health and P & G Household Care. In 2005, Procter and Gamble working together degan The Gillette Company, which represents companies that produce products for priadan provide Alkaline batteries and toothbrushes that can enter the global market.

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